Brand building does not happen overnight. In fact, it takes thoughtful strategy and careful execution of the plans to achieve both the business and communication objectives of the company.
Building a brand takes a multi-pronged approach that may include tactical programs, advertising, communication, marketing campaigns, public relations, and client relations, among others.
Another vital component of a company’s brand-building efforts is the use of corporate events.
An event is one of the more exciting ways to boost your brand. Not only does it inject a certain amount of energy and enthusiasm into the brand, but it is also a great way to broadcast what your company is doing. If done properly, corporate events can help build your brand and make your message resonate with your target audience.
There are different events that you put together to drum up interest in your brand or products. With the help of a reputable and professional corporate events management services group, you can ensure that your event will go smoothly and generate the desired results. If staging events is not your cup of tea, it is best to delegate it to a professional events team. With their experience and expertise in event management, you can be assured that your targets are hit right on the mark.
Here are some of the most popular corporate events that have been tried and tested to help boost your brand-building efforts:
1. Appreciation Events
Appreciation events are one way to show your gratitude to those who support and patronize your product, company, or brand. This kind of event may be organized for internal shareholders or employees, clients, or members of the media.
Depending on your objectives, it can be an intimate gathering among colleagues, such as in the case of commemorating the company’s anniversary, or a big bash celebrating a sales milestone. Inviting clients or members of the media to such an event shows that you appreciate their business. It is also a good chance for you to nurture your relationship with them.
2. Business Dinners
Whether it’s a Chairman’s Dinner or an evening to take out prospective investors, business dinners are a good way to capture your target audience’s attention on a smaller and more intimate scale. Compared to bigger parties, you can sit down and have a good chat about your business plans or other objectives.
Plying your guests with good food and lively conversation are key to forging good relations. Showing your guests what a lovely host you are also goes a long way in making lasting impressions. If you’re a sailing company, for example, you can hold a business dinner aboard a private yacht, making sure that everyone there is comfortable and having a smooth-sailing time.
3. Charity Events
Charity events or events for a cause offer another way for you to highlight your brand or company in the minds of your target market. This aims to show the “human” side of your brand, presenting your company as one with a heart and soul.
These days, more and more brands are riding the sustainability bandwagon. Events like beach clean-ups, tree-planting activities, or forums on sustainable fashion, for instance, are usual go-to events that generate interest. Charity galas and fashion shows for a cause are also some of the popular iterations on these kinds of events; with these, it is easier to get media coverage and PR support.
4. Holiday Events
This is another surefire way to drum up interest in your brand. Done the right way, your guests will surely enjoy coming to a holiday shindig. Corporations that throw glitzy Christmas parties or ultra spooky Halloween haunts remain top of mind in their target audience’s minds.
Throwing in lively entertainment, themed treats, and other special touches also make this kind of event a hit among guests. The guest turnout is usually high, especially if there’s a promise of a grand prize or a raffle draw at every hour. Rewards usually draw people in and help your brand rise up in the eyes of your intended audience.
5. Out-of-Town Events
Destination events usually get a lot of attention. Luxury brands, for example, put extra effort into jetting preferred clients to the hottest destinations. No expense is spared in making sure that the guests are living the high life and getting the best brand experience possible.
Companies can also bring members of the media to out-of-town or out-of-the country events. Car companies, for example, can choose to fly motoring or lifestyle editors or journalists to international motor shows or test drives. This gives the company executives a chance to present their product in a more casual environment and avoid the more hard-sell approach. It also gives the guests a glimpse or even an in-depth look into the corporation, especially if they are given a tour of the manufacturing plant, for example.
6. Product Launches
Product launches can take on many forms. It can be through a spectacular show or a more subdued gallery evening. It all depends on what your product is and what your business objectives are.
The key is to present your product in the most flattering way that will leave an imprint in your target market’s minds. For example, the launch of a high-end watch can take place in a private island. Launching the newest gadget may mean giving out the actual products through a competition of sorts. Skilled corporate event management specialists will know how to best highlight your product through an event that is relevant to your market.
7. Trade Shows
Trade shows have a more public approach, targeting a great number of people to come see your product or offers. It’s also effective as it gives your target market a chance to get up close and personal with what you are selling.
Food stalls, car booths, or clothing pop-up stores are just some examples. There are also various gimmicks that can be used to draw the attention of the crowd such as a mini-concert, candy carts, celebrity guests, and many more.
Make It Happen
There are various events that you can use to boost your brand. It all depends on what you offer, what your objectives are, and how efficiently you stage your event. All stages in the event planning and management process should be executed seamlessly to achieve success. That is why you should leave it to the event management experts to handle your corporate event. This way, all you need to do is sit back, relax, and watch them make it happen.
Get in touch with your team and discover which event will suit your brand best.