Dubai Exhibition Stand Designer For Alienware At Gitex

DATE October 7, 2016

CLIENT Alienware (Gaming Brand of Dell Middle East)

EVENT Gitex Shopper

LOCATION Dubai

DETAILS Alienware Stand at Gitex Shopper

Let BlueInk create a truly unique exhibit stand for your brand. In 2016, our stand designers in Dubai designed the stand for Alienware that changed the way attendees of the event viewed Dell and its line of products.

An audiovisual tour de force took attendees at Gitex Shopper on a high tech product-inspired journey through Alienware’s latest offerings.

Alienware’s experiential installation at the 2016 Gitex Shopper showcased why the brand is the elite standard in gaming. Its booth presence at Gitex Shopper was one of the most innovative in the venue. A stunning, elaborate design allowed venue goers to fully experience Alienware’s immersive gaming prowess.

To reaffirm Alienware’s reputation for high-end gaming performance, our stand contractors in Dubai outfitted the space with fully-loaded gaming units. VR setup was also available, kicking the immersive experience into high gear. This encouraged guests to interact with Alienware’s range of laptops and gaming systems, allowing them to discover the Alienware experience for themselves.

To maintain a true-to-brand booth experience, the booth’s command centre was installed atop a fabricated Mercedes truck and trailer, foil-wrapped in a matte, metallic black finish. Accent lighting adorned the full enclosure, giving the space a futuristic and sleek look. Every aspect of the installation was bespoke and designed to showcase Alienware’s distinct high-tech look and feel.